Included in the Full Audit — $75
See the gap. Then see why it exists.
Add up to 3 competitors to the Full Audit at no extra cost, measured on the same rules — so a difference is a difference in the site, not in the method. It is best-effort: a site that blocks automated crawlers is reported as unreadable, never guessed.
Compare audit example
Compare audit exampleMeasurement → gap → evidence → action
A gap on its own is not useful.
Every difference is reported with what produces it on their pages, and the change that would close it on yours.
- Gap
Trust — 27 points behind Competitor A
They carry an about page, named authorship and verifiable contact detail on every article; those pages carry none.
- Gap
AI citation rate — 16 points behind
Their answers are quoted with a source because the claims sit in structured, attributable blocks.
- Gap
GEO — 19 points behind
Their pages answer the question in the first paragraph; yours reach it after the fold.
Illustrative findings. ScanDepth reports no traffic, keyword volume or authority score, because it does not measure them.
Method
Why the gap is comparable.
A difference between two sites only means something if both were measured the same way.
Same rules, same budget
Every site in the comparison is crawled to the same ceiling of 50 pages and scored by the same fixed weights. The competitor is not sampled more shallowly than you are, which is the usual reason a competitive report flatters whoever commissioned it.
What a gap does not say
A lower score is not a ranking, and closing it is not a promise of traffic. It says a specific, detectable signal is present on one site and absent on yours. Each one names the page it was read from, so the claim can be checked rather than believed.
Included in the Full Audit — optional, at no extra cost.
The Full Audit is $75 with or without competitors. Add up to 3 when you order, or leave them out: the price does not change, and there is no subscription either way.